Drift Masters Announces Record €2.1M Prize Fund for 2025 Season

Drift Masters has announced a total prize fund of €2.1 million for the 2026 season — a record for the series and a landmark moment for professional drifting worldwide.

The announcement confirms what many in the paddock have been saying for several years: Drift Masters has achieved a level of commercial legitimacy that rivals any niche motorsport championship on the planet.

Championship prize money will be distributed across all rounds, with the overall champion receiving €400,000 — a figure that would have seemed unthinkable when the series launched in 2013.

"This investment reflects what the teams, drivers and fans have built together," said series director Marcus Nilsen in a statement. "We are committed to making Drift Masters the most professional, best-run drift championship in the world."

The announcement has drawn significant media attention, with several mainstream European sports outlets covering the news — the latest sign that drifting's profile is rising beyond its traditional fanbase.

Teams and drivers have welcomed the increase, with several confirming that the improved prize money has influenced decisions to increase their technical investment for 2026.